Dacia's new look is the radical car rebrand we've been waiting for

A new Dacia car
(Image credit: Dacia)

Car rebrands have tended to involve relatively minor tweaks lately, usually simplifying a well-established logo. But Renault's Dacia is going for a more radical revamp with its new logo, colour and vehicle designs. It's finally revealed how the new Dacia logo unveiled last year looks in situ on the cars – and it looks kinda sharp.

The new Dacia logo in particular is a radical departure from its previous identity with a more modern, geometric look that could almost convince us that it's a higher-end brand. It's a refreshing transformation for a carmaker that Renault bought from the Romanian government just over 20 years ago. And while it isn't going to make it to our pick of the best logos of all time, it's certainly a sharp new look for a value-focus brand.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.