These clever logo mashups are totally on-point

Logo mashups: Starbucks vs Burger King
(Image credit: Mostafa Azzam)

I love a good mashup, but at the same time I'm not particularly keen on the term, 'mashup'. It implies a certain lack of care, and while there are plenty of examples where that's definitely the case, the best work is assembled with precision, intelligence and humour that definitely makes it transcend the 'mashup' label.

That's why my favourite listening right now is 'OV/ER/LO/AD', an eight-hour work by The Kleptones made from bits of way too many songs to count or keep track of, which very much has something to say about the state of the world right now. And I'm similarly enamoured of Logos Twisted, a set of logo collisions by Dubai-based designer Mostafa Azzam, which doesn't merely smash disparate brand identities together for the lols; like an earlier set of logo mashups we looked at a while back, there's a clear streak of humour running through this collection as well as a strong knowledge of how to design a logo, such as this expert blend of Mcdonald's and Marlboro.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.