Renault has a new logo (but no one seems to have noticed)

Renault logo
(Image credit: Renault)

Most brands introduce their new logos with a flurry of press, a fanfare or (at the very least) a tweet. But Renault recently sneaked out a brand-new design (above) for its iconic Rhombus, and it's gone largely unnoticed. 

In fact, the car brand first previewed its updated retro-style logo in January, in a blink-and-you'll-miss-it concept ad for the upcoming Renault 5 EV. It has just been spotted again in an advertising campaign set to hit screens soon – this time for the Zoé E-Tech. But the retro-inspired, simpler design has been barely commented on by Renault itself. An unusual strategy, not often used by brands with the best logos

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.