Renault has a new logo (but no one seems to have noticed)

Renault logo
(Image credit: Renault)

Most brands introduce their new logos with a flurry of press, a fanfare or (at the very least) a tweet. But Renault recently sneaked out a brand-new design (above) for its iconic Rhombus, and it's gone largely unnoticed. 

In fact, the car brand first previewed its updated retro-style logo in January, in a blink-and-you'll-miss-it concept ad for the upcoming Renault 5 EV. It has just been spotted again in an advertising campaign set to hit screens soon – this time for the Zoé E-Tech. But the retro-inspired, simpler design has been barely commented on by Renault itself. An unusual strategy, not often used by brands with the best logos

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.