Peugeot's roar-some new logo divides opinion

Peugeot logo
(Image credit: Peugeot)

Peugeot has rebranded, ditching the previous silver-toned lion in favour of a clean, modern, monochrome design set on a shield. It's a reboot  the brand's classic 1960's logo, but with a modern twist – one that Peugeot hopes will reposition itself as one of the more aspirational brands in the new Stellantis group.

At first glance, the new design stands out above the other flat design car rebrands of late because it's, well, still interesting to look at. And we have to say, we think it's a marked improvement on the cowardly Lion/Tin Man hybrid that has been a feature since 2010. But is it enough to rival our pick of the best logos?

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.