Peugeot's roar-some new logo divides opinion

Peugeot logo
(Image credit: Peugeot)

Peugeot has rebranded, ditching the previous silver-toned lion in favour of a clean, modern, monochrome design set on a shield. It's a reboot  the brand's classic 1960's logo, but with a modern twist – one that Peugeot hopes will reposition itself as one of the more aspirational brands in the new Stellantis group.

At first glance, the new design stands out above the other flat design car rebrands of late because it's, well, still interesting to look at. And we have to say, we think it's a marked improvement on the cowardly Lion/Tin Man hybrid that has been a feature since 2010. But is it enough to rival our pick of the best logos?

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.