Google rolled out a whole lot of new logos last year, with pretty much the entire of Google Workspace getting a colourful new look. But with each new design, the rebrand as a whole grew more and more unpopular, with many flummoxed by the confusing similarity between the icons.
While the brand new Google Fonts logo borrows the same minimal, four-colour design language as its contentious counterparts, this is the first new Google icon that users actually seem to like. While it's unlikely to hit our best logos list any time soon, at least the new design shows it's possible for a Google icon to look a little, you know, unique.
The new Google Fonts logo (right) vs the old version (left) (Image credit: Google/Future owns)
The new logo is a pleasingly typographical affair, featuring an overlapping series of colourful glyphs and shapes. It's much more distinctive that the underwhelming 'F' monogram (above) that previously graced the font library.
"We decided to rebrand our monogram "F" symbol and turn it into something new that captures the essence of the products & services that Google Fonts offers," Google says. "The new visual mark gives us greater design flexibility, as well as inspiration for the overall look and feel of the UI to better reflect our vision for the future of Fonts."
But while it's certainly a more contemporary design than the old logo, perhaps the best thing about the new version is that it manages to look truly distinct from the likes of Gmail, Google Photos, Google Drive et al, whilst retaining that familiar four-tone Google aesthetic. Indeed, with its clean, jagged edges, this one is likely to stand out in the Google Workspace crowd – something that can't be said for the rest of the new icons (below).
The rest of Google's icons are confusingly similar (Image credit: Google)
As well as the new logo, Google also announced (below) that Google Fonts now supports open source icons, starting with the company's own Material Design icons. If you're looking for more typographical inspiration, check out our best free fonts.
We're adding open source icons to Google Fonts, starting with Material Icons! Read all about it on the Material blog: https://t.co/SAPa5u7FY1Oh and yes, we have a new logo too! Thanks for asking 😀 pic.twitter.com/1mWK7A6q4IMarch 2, 2021
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For once, it seems the internet is actually enjoying a new Google icon. Twitter's praise for the new Google Fonts logo is a far cry from the response to last year's Workspace logos, which even saw one user create a Chrome extension to bring the old logos back.
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the new google fonts logo???? I LOVE ITMarch 3, 2021
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This is fantastic. Thank you, Google Fonts. And I dig the new logo too.March 3, 2021
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Material icons are now part of Google Fonts… also the new logo is looking great.https://t.co/YIjbm4QzjKMarch 3, 2021
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The new Google Fonts icon proves that it is possible to create consistent logos that don't all look the same – and we'd be glad to see Google tweak the rest of its designs to inject a touch of Fonts-inspired individuality. Still, while Google's icons might look rather alike, there are certainly worse things they could resemble than each other – as proven by Amazon's embarrassing new app icon.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
