Microsoft's new clothing line is gloriously 90s

Microsoft Hardwear clothing range
(Image credit: Microsoft)

There were some chuckles this week as Microsoft launched its own clothing line. Yes, seriously. Undeterred by Apple's unsuccessful foray into fashion in the 1980s (see evidence of that further below), the tech giant had begun selling a range of clothing under the pun-tastic brand name Hardwear. And the designs were inspired by the company's most mocked piece of software: MS Paint.

The nine-piece collection of tees, hats, sweats, jackets, and pants was designed by Gavin Mathieu, and it's actually nowhere near as nerdy as you might expect. In fact, it's actually pretty cool – and totally, unashamedly nineties in both spirit and style. But will people pay these prices? (maybe you will if you have money left after getting a saving with one of the best Microsoft Surface deals).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.