Rolling Stone bucks the flat logo trend

In recent years, logos have been going in one direction and one direction only. Logos have been getting flatter and more minimal as brands seek a cleaner, more modern look that works in small applications such as mobile screens and app icons. It's refreshing then to see a brand go the other way – at least to an extent. 

The US publication Rolling Stone has revealed a new logo to accompany the revamp of its website, and the design's notable for bringing back the shading that was previously jettisoned back in 2019. It's not a return to the old logo, but it combines elements of several previous iterations with a cleaner look and variations for small applications that retain the feel of the traditional brand identity. It should put a smile on the faces of everyone who's complaining that logos are all starting to look the same.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.