Rolling Stone bucks the flat logo trend

In recent years, logos have been going in one direction and one direction only. Logos have been getting flatter and more minimal as brands seek a cleaner, more modern look that works in small applications such as mobile screens and app icons. It's refreshing then to see a brand go the other way – at least to an extent. 

The US publication Rolling Stone has revealed a new logo to accompany the revamp of its website, and the design's notable for bringing back the shading that was previously jettisoned back in 2019. It's not a return to the old logo, but it combines elements of several previous iterations with a cleaner look and variations for small applications that retain the feel of the traditional brand identity. It should put a smile on the faces of everyone who's complaining that logos are all starting to look the same.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.