The Russian Starbucks replacement's logo gives us serious déjà vu

The conflict in Ukraine has led many Western companies to pull out of Russia, leaving a vacuum for local entrepreneurs to step in. A Russian Starbucks replacement has just opened its first store in Moscow (in a former Starbucks), and things look strangely familiar... but different. 

Hot on the heels of Russia's McDonald's replacement comes Stars Coffee. And while it may be a completely new local brand, it's not exactly starting out with a blank slate. As well as moving into former Starbucks stores, it seems it's hoping customers won't feel like anything's changed, taking some inspiration from the Seattle coffee giant's branding and localising its famous mermaid logo. What's she wearing? We'll reveal all, but this might be one for our list of logos that look similar.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.