Former Russian McDonald’s rebrand – but the new logo looks strangely familiar

One of the many consequences of the brutal conflict in Ukraine has been the exodus of Western countries from Russia. In some cases, that's led to local companies stepping into the void left behind. McDonald's was one of the most high-profile companies to pull out, selling its 850 restaurants to Siberian billionaire and existing McDonald's franchisee Alexander Govor.

Now just days ahead of the scheduled reopening of the first restaurants in Moscow, the company managing them, SPO System LLC, has revealed new branding to replace McDonald's famous golden arches. And it looks bizarrely familiar (suffice it to say it won't be making it into our pick of the best logos of all time).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.