Usain Bolt's official logo could rival Nike's Jumpman

Read the following description, and you're likely to guess whose prospective logo is being described: "The mark consists of the silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward." Pretty clear, right? (If you guessed Usain Bolt, you are correct).

Well, Bolt has just filed a trademark application for a logo featuring his 'To di World'/Lightning Bolt pose (with the exact wording as above). Frankly, we're surprised it isn't already a thing – the image is so prolific, it feels as if it already exists. It's the kind of branding concept you find behind the world's best logos and, if the court filing is anything to go by, you're going to be seeing a lot of it.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.