Usain Bolt's official logo could rival Nike's Jumpman

Read the following description, and you're likely to guess whose prospective logo is being described: "The mark consists of the silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward." Pretty clear, right? (If you guessed Usain Bolt, you are correct).

Well, Bolt has just filed a trademark application for a logo featuring his 'To di World'/Lightning Bolt pose (with the exact wording as above). Frankly, we're surprised it isn't already a thing – the image is so prolific, it feels as if it already exists. It's the kind of branding concept you find behind the world's best logos and, if the court filing is anything to go by, you're going to be seeing a lot of it.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.