Sun-Maid tries raisin' its profile with subtle logo tweak

Spot the difference. The original logo (left), next to the new one (right) (Image credit: Sun-Maid)

Sun-Maid, the raisin brand, has had a refresh. It's a brand tinged with nostalgia for many an adult who remembers it as a key lunchbox staple of their youth. So it's no wonder that this rebrand aimed to build on the well-known packaging and logo, tweaking it to modernise rather than completely overhauling the design.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.