Sun-Maid tries raisin' its profile with subtle logo tweak

Spot the difference. The original logo (left), next to the new one (right) (Image credit: Sun-Maid)

Sun-Maid, the raisin brand, has had a refresh. It's a brand tinged with nostalgia for many an adult who remembers it as a key lunchbox staple of their youth. So it's no wonder that this rebrand aimed to build on the well-known packaging and logo, tweaking it to modernise rather than completely overhauling the design.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.