6 magnificently minimal logos

A good logo has to achieve an awful lot with not very much collateral. It needs to be distinctive and memorable, it has to effectively communicate the identity and values of the brand that it represents, and it absolutely has to be versatile enough to work at every conceivable size, from browser favicons up to large-scale signage. That's a big ask.

A well thought-out minimal logo design can be the best way to meet all three criteria; the challenge can be coming up with an end result that hasn't been done before. The simpler a design, the more likely you are to find hundreds of similar creations ready to be confused with your client's brand.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.