It cost 50K to digitise: 5 surprising Apple logo facts

A stack of Rob Janoff's book
[Image: D&AD]

Everyone knows the Apple logo. As far as designs go, it's up there with McDonald's Golden Arches and the Nike swoosh. Chances are you're even reading this article from a device decked out with the iconic image.

If you're trying to figure out why it's so successful, you might have turned to our guide to logo design. However the Apple logo is built on some surprising facts, as we discovered when we caught up with its designer, Rob Janoff, at this year's D&AD Festival.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.