Why does the Apple logo have a bite mark?

Apple's logo is one of the most iconic out there – but there's confusion over why exactly the fruit has a bite taken out of it. Is there a hidden meaning within this seemingly minimalist logo, or is something else going on?

Some think the apple is steeped with symbolism, and that the 'bite' mark represents the 'byte' of a computer. This would make for quite the 'logo secret' article. But alas, the designer Rob Janoff has clarified otherwise in the past.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.