People are very bad at drawing the Apple logo from memory

The Apple logo is one of the most recognised corporate marks in the world, and part of that success is due to its eminent simplicity. But it turns out that being simple doesn't necessarily mean that people can recall the details of the design.

A survey has found that only 1 per cent of people can accurately draw from memory mark that we have rated as one of the best logos of all time. What hope do other brands have?

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.