How recognisable are the most famous car logos?

Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results of a study that aimed to measure just how recognisable the designs are.

Participants were shown the logos of eight major car brands. For each brand they were shown three designs: the real logo alongside two slightly doctored versions. Their challenge was to choose which was official design. The results appear to back up our own less scientific but expertly advised pick of the best car logos around.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.