Ford changed its logo, and we almost didn't notice

Ford logo
(Image credit: Ford)

There's been a clear trend in car logos over the past few years. One by one, most of the big car makers have dropped the gradients and 3D touches added in previous decades for simpler, flatter designs. That script-based Ford logo was one of the last to resist, but it seems that it's finally given in.

The brand has unveiled a revamped F-150 and the pickup sports a new Ford badge. But with no announcement of the change, some people may not even notice it. The design drops the chrome look of the previous logo and uses a slightly larger application of the script with simple white accents. If it looks familiar, that's because it's very similar to the classic design used back in the 1960s. We think it still deserves its place in our pick of the best cursive logos and the best big brand logos.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.