11 of the best big-brand logos

Five big-brand logos on a blue background
(Image credit: Apple / Nike / Amazon / McDonald's / Coca-Cola Company / Future)

Big-brand logos are among the most recognised icons on the planet, up there with such universal symbols as traffic signs. It's hard to measure how much top company logos contributed to the brands becoming household names, or whether their logos are memorable because of their sheer ubiquity or because of features inherent in their design.

It's clear that a great company logo alone doesn't make a successful brand. There usually needs to be a killer product, constant innovation and a keen focus on beating rivals. Strong roots in communities, be they geographical or interest-based and an emotional connection to consumers that outlasts a single marketing campaign are also key.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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