The history of the best social media logos (and what you can learn)

social media logos Phone showing media icons
How do you redesign a logo that hundreds of millions of people have got used to? (Photo by Tracy Le Blanc from Pexels) (Image credit: Pexels)

Social media logos are seen by hundreds of millions of people every day. That means that it's easy to upset a lot of people if you make changes. As a result, most social media companies consider very carefully before they rebrand and hone their logo design before setting it live. However, Elon Musk has just turned that received wisdom on its head with the overnight Twitter rebrand to X and the use of logo that he crowdsourced in a couple of hours.

Musk has said that the X logo will "evolve" over time (we would expect so considering the current logo is a generic Unicode character that can't be copyrighted). Twitter's live rebrand is an extreme example, but many social media logos have evolved significantly despite the platforms being around for a relatively short time, and the changes have sometimes been just as unpopular.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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