What's the Instagram Threads logo supposed to be, anyway?

Threads logo
(Image credit: Meta)

Another day, another Twitter clone. Rival companies have been swooping in to take advantage of the chaos wrought on the blue bird site by a certain E. Musk, with alternative platforms arriving left, right and centre. But here's one that might just stand a chance of taking Twitter's crown – once we get past the app icon, that is.

After months of rumours, Meta's rival text-based platform, Threads, finally lands on Thursday, promising deep integration with Instagram. In theory, this could mean millions of users are already on – or at least adjacent to – Threads before it has even launched. But, yeah, what's the logo supposed to be, exactly? Certainly not one of the best logos of all time.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.