Facebook (we mean Meta) gets a new logo – and the jokes are pouring in

Facebook logo and Meta logo
(Image credit: Meta/Future)

This morning, social media giant Facebook has revealed a major rebrand, changing its corporate name to Meta. It's also unveiled a brand new infinity shape logo, which is a world away from the previous company logo, which was an all-caps wordmark (see below) – not to be confused with the app's 'f' logo that we're all so used to seeing. 

Facebook doesn't seem to have been aiming for familiarity here, with Meta – short for metaverse – representing an online virtual world, where users can do, well, just about anything (see our post on what is the metaverse if it's all feeling a bit meta to handle). The new identity will not, at this point, affect the company's individual platforms: Facebook, Instagram and WhatsApp. 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.