That terrible new McDonald's logo, explained

McDonald's logo
(Image credit: McDonald's)

Over the past few weeks, you might have noticed various brands changing their logos to some frankly terrible designs on social media. It's all thanks to TikTok, with one user's comedy designs taking the internet by storm. The latest to jump on the brandwagon is none other than McDonald's. But is the joke already getting old?

Emily Zugay's design crimes include crude reimaginings of some of the best logos of all time, and the clip art-esque abominations have to be seen to be believed. From Adobe to Amazon, some of today's most recognisable brands have fallen victim to Zugay's, er, talents. And some, including McDonald's, have even embraced the new designs by changing their profile images. Because brands can have a sense of humour too! 


♬ original sound - Emily’

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.