The 10 best logos of all time

02. Shell

Best logos: shell logo design

Raymond Loewy, 1971

It was French-born designer, Raymond Loewy who drew the first modern Shell logo. He simplified the logo to make it more recognisable and bold at a distance – essential when your logo is primarily placed on the side of a road with traffic going past at speed. He gave the lettering and red border of the shell itself greater impact.

View the below gallery to see the changing faces of Shell's iconic logo:

Next page: Best logos ever - FedEx

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Rob Carney

Rob is editorial, graphic design and publishing lead at Transport for London. He previously worked at Future Publishing over the course of several years, where he launched digital art magazine, ImagineFX; and edited graphic design magazine Computer Arts, as well as the Computer Arts Projects series, and was also editor of technology magazine, T3.