Why logo designer Milton Glaser loved New York

I love NY poster designed by Milton Glaser
(Image credit: Milton Glaser)

The famous I heart NY logo is in the news this week after city authorities revealed a new adaptation of the design – 'we heart NY' to the general dismay of all fans of the original logo. While the sentiment may be in the right place, the design is not. 

Part of a campaign to promote the city post-Covid-19, the new New York logo, has been ridiculed for its emoji-like shadow and strange arrangement. Someone on Twitter even suggested that Milton Glaser, the designer of the original I love New York logo, must be "kerning in his grave". 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.