The Starbucks logo: a history

Composite of Starbucks logos
(Image credit: Starbucks)

The Starbucks logo has become synonymous with hot, fresh coffee to go. The chain is the dominant coffee shop across the globe, driving a huge, multi-decade shift in our relationship with the beverage and the culture surrounding coffee more generally. Starbucks may not be your favourite cup of coffee – it certainly isn’t mine. But it’s affordable, ubiquitous and always there, and if you live and work in a city, you’ve probably picked up a cup with that siren logo on the side not too long ago.

Starbucks was founded by three coffee lovers in Seattle in 1971 – Gordon Bowker, Jerry Baldwin and Zev Siegel. At first, the company didn’t even sell coffee by the cup, but was in the business of selling coffee beans and related paraphernalia for home coffee brewing. Its journey from a humble spot in Pike Place Market to reaching practically every corner of the globe has been one of the business’ great success stories – and with it every step of the way has been that iconic siren.

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.