Logo history
Latest about Logo history
![Four of the best Olympics logos on a white background](https://cdn.mos.cms.futurecdn.net/dkbpN47xAYaRwyYcbU63nL-320-80.jpg)
The best Olympics logos of all time
By Joe Foley last updated
From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.
![Tropicana rebranding](https://cdn.mos.cms.futurecdn.net/M2bjTHjeAoLSqfXuizphcT-320-80.jpg)
15 years after the worst rebrand in history, Tropicana is trying again
By Joe Foley published
Has it learned its lesson?
![](https://cdn.mos.cms.futurecdn.net/8C9LeiJFYwMHWm4WkGtAv3-320-80.jpg)
The Amazon logo: a history – how the retail giant got its smile
By Patrick Llewellyn published
As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.
![YouTube logo](https://cdn.mos.cms.futurecdn.net/8gzcr6RpGStvZFA2qRt4v6-320-80.jpg)
The YouTube logo: a history
By Joe Foley last updated
The YouTube logo history and evolution provides a lesson in restrained design.
![The Skoda logo design](https://cdn.mos.cms.futurecdn.net/oUdPsSGUB8QArSYhvM48Mk-320-80.jpg)
Wait, the Skoda logo wasn't inspired by a bird?
By Joseph Foley published
The century-old design has a surprising story.
![THX logo in metallic font on black background, surrounded by blue rectangular framing](https://cdn.mos.cms.futurecdn.net/yaFwXPsFbGjyqiP9u6Fj5Z-320-80.jpg)
The THX logo: a (non-exhaustive) history
By Jon Stapley published
The audience is listening as we take a look back at the journey of the THX logo over decades.
![Composite of Starbucks logos](https://cdn.mos.cms.futurecdn.net/jePT353TYjsE5CYxTBLBGn-320-80.jpg)
The Starbucks logo: a history
By Jon Stapley published
We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.
![Rolling Stones tongue and lips logo](https://cdn.mos.cms.futurecdn.net/6nVkF6V9FSCgHiCZhF8CvU-320-80.jpg)
The Rolling Stones logo has a surprisingly spiritual origin
By Natalie Fear published
What’s more rock 'n' roll than the goddess of death?
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