Logo history

Latest about Logo history

Chupa Chups logo

The Chupa Chups logo was created by an art legend in just one hour

By Natalie Fear published

How am I just finding this out?

Logos & Icons
NBA logo on red

The photo behind the NBA logo has surprisingly humble origins

By Natalie Fear published

Here's how one of sports greatest logos came to be.

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NBA logo

The NBA logo: a history

By Jon Stapley last updated

The NBA logo is one of the most enduring in professional sports. Here's how it came to be.

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Kansas City Chiefs logos

The Kansas City Chiefs logo: a history

By Adam England last updated

We take a look at how the Kansas City Chiefs logo has changed since the team was founded.

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The Paralympic logo

The meaning of the Paralympic Games logo

By Joe Foley published

The 'Agitos' is very different from the original design.

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Nike logo

The Nike logo: a history

By Tom May last updated

How one of the world's best known logos was made.

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Four of the most controversial logos on an orange and yellow gradient background

The most controversial logos ever, from Gap and ebay to London 2012

By Antonia Wilson published

Designers choose the bold, the bad and the bland of logo design.

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Four of the best Olympics logos on a white background

The best Olympics logos of all time

By Joe Foley last updated

From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.

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Tropicana rebranding

15 years after the worst rebrand in history, Tropicana is trying again

By Joe Foley published

Has it learned its lesson?

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The Amazon logo: a history – how the retail giant got its smile

By Patrick Llewellyn published

As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.

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