These I love NY logo memes are the best yet

Well, the city authorities in New York were asking for it, weren't they? Messing with a design as iconic as Milton Glaser's classic 'I love New York' logo was always going to be a risk. A few derisive reactions to the new design shouldn't have surprised anyone, but they might not have expected quite so many memes.

The logo has been updated as part of a campaign to promote New York post-pandemic, with the 'I heart NY' phrase updated to read 'We heart NYC'. But people were quick to ridicule the emoji-like shading and the strange illegibility of the design (we NYC?). And then the memes began (they should have read our guide to how to design a logo).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.