The Jetsmart logo's hidden secret looks very familiar

We love a good logo design secret here at Creative Bloq, and people down in Australia are just discovering one that's been hiding in 'plane' site for years. The Australian low-cost airline Jetstar has been around for two decades, but apparently, minds are being blown down under as people only now are discovering its hidden detail.

The Jetstar logo uses the shape of a star to replace part of the airline's name, but there's also something more going on. Look more closely, and you'll see a clever use of white space going on (see our pick of the best logos of all time for more logo inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.