Is this FedEx logo redesign even better than the original?

FedEx logo concept
(Image credit: Fabian Arbor via Twitter)

The FedEx logo is one of the most famous logos in the world, and one of the cleverest. Ask anyone to name a logo with a secret message, and they'll probably point to FedEx's hidden arrow (that or the Amazon smile). But could the iconic design be improved?

Designer Fabian Arbor is becoming synonymous on Twitter with logo redesigns, and his FedEx rebrand might be the best yet. Thanks to a few subtle tweaks, we now have not one but two hidden images within that E and X. (Looking for inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.