Are these Google logo concepts better than the real thing?

Google released a bunch of new logos and icons for its various Workspace apps in 2020 – to a chorus of disapproval. Users continue to complain about these bafflingly similar designs – but a series of fan-made icon concepts seems to be gaining applause on Twitter.

Earlier this week we highlighted Fabian Arbor's awesome Domino's rebrand concept, and the designer is showing no signs of slowing down. Arbor's latest reimagining covers four apps in the Google Workspace suite – but are they better than the originals? (Take a look at our guide to the best logos of all time for more inspiration, or recap on the controversial World Chess Championship logo redesign.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.