I still can't believe this 'pawnographic' chess logo existed

Thos logo shows two naked people entwined playing chess
(Image credit: Chess World Championship)

Back in 2018 the World Chess Championship caused a stir and set the internet aflame with its stylised logo inspired by the Kama Sutra. You read that right, professional chess got sexy. But the initial complaints overlooked one huge error, can you spot it?

To recap, the World Chess Championship rebrand was for the 2018 competition being held in London and was created by studio, Shuka Design. We've had some terrible logo redesigns recently, including the new Kia logo that commits the ultimate design crime, but is this raunchy chess logo worse? Clearly, no one is reading our 20 top tips for great logo design

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.