Turns out the Domino's pizza logo has a surprising secret

Domino's logo
Domino's logo (Image credit: Dominos)

It's one of the most famous food logos around, and, you might think, one of the most literal. The logo for Domino's is simply a domino, right? Sure – but it turns out there's a special meaning behind those three dots.

Established in 1960 (as DomiNick's Pizza), the pizza joint's logo hasn't changed a whole lot over the years, aside from the original all-red domino switching to red-and-blue. But if the original design philosophy had remained, we might be looking at a whole lot more dots. (Looking for inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.