We can't stop looking at the Domino's x Stranger Things mashup

Domino's app
(Image credit: Domino's)

Domino's has launched a genius new collaboration with cult favourite Stranger Things, in the form of an immersive app. Given there are few better bedfellows than pizza and TV, the mashup isn't a total surprise. But we weren't prepared for the level of creativity displayed by the marketing campaign, which includes links to the Stranger Things world, Domino's branding history and up-to-the-minute technology.

In true Stranger Things fashion, the Domino's Mind Ordering app allows customers to order pizza using... you've guess it, their minds. Yes really. Added to that, when exploring the Hawkins National Lab within the app, there's a bunch of Stranger Things Easter Eggs to find (if you love an Easter Egg, see our Google Easter Eggs post for more). Check out the trailer below:

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.