New Volkswagen logo breaks its own rules

New Volkswagen logo
(Image credit: Volkswagen)

Volkswagen has revealed a new brand design and logo at the 2019 IAA motor show in Frankfurt, and while at a glance it looks like yet another refresh of the VW logo that's been adorning its cars since the 1930s, sharp-eyed designers will note that there are a few unexpected departures from its usual formula.

What's instantly noticeable about the new logo design isn't that it's a thoroughly contemporary flat logo as we reported recently; plenty of its logos over the years have been monochromatic and minimal. And so it makes perfect sense to revert to that look in a world where a good logo design has to scale gracefully, down from massive versions to display outside corporate headquarters, down to tiny mobile icons.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.