Volkswagen unveils new damage-control logo

Volkswagen logo
(Image credit: Volkswagen)

German car manufacturer Volkswagen has redesigned its famous badge logo. The much-anticipated design moves away from the three-dimensional, metallic blue and white badge from 2000, and instead sees the VW logo become a flat, black-and-white symbol. But will it be enough to save the brand's name following a recent scandal concerning doctored test results?

Scandal aside, change is often controversial, especially where logos are concerned. But rest assured that the fundamental elements of the Volkswagen logo are still in place. The V is still stacked on top of the W, and both are enclosed in a circle. Given that the VW emblem sticks to the good branding principles outlined in our logo design guide, it should be on to a winner.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.