Old VW logo specs will make you grateful for Illustrator

VW logo specs
(Image credit: Volkswagen)

German car manufacturer Volkswagen boasts one of the most world's most recognisable logos. And thanks to some recently shared vintage specifications, we can take a look at the fascinating precision that went into creating it.

With its straightforward, stripped back aesthetic, the Volkswagen logo perfectly reflects the ergonomic elegance that has come to define the brand's vehicles. It's a textbook example of our logo design advice in action.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.