I’m glad MrBeast scrapped his insidious AI thumbnail generator

MrBeast thumbnail
(Image credit: MrBeast)

Creating the ultimate clickbait YouTube thumbnail is an art form, and no one knows that better than content creator, MrBeast – so much so that he recently released his own AI YouTube thumbnail generator. Naturally, the tool swiftly received backlash for its lazy corner-cutting capabilities and concerns over copyright infringement, leading the creator to scrap the tool shortly after its announcement.

While you can have the most engaging content and the best camera for YouTube, without a killer thumbnail, the video is at risk of being an instant flop. To some, MrBeast's new tool signalled a shortcut to YouTube stardom, for others, it marked the death of YouTube content creation as we know it. Here's what we can learn.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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