Adobe's just added huge new AI updates to Firefly, Illustrator and Lightroom

Images from Adobe Firefly Image 2 from Adobe MAX 202
(Image credit: Adobe)

Adobe MAX 2023 has begun. That means three days of talks and sessions on a wide range of creative disciplines, but also big announcements of updates to the creative software giant's products, including Illustrator, Lightroom, Premiere Pro and the Adobe Firefly AI models.

Creative Bloq is in Los Angeles for the event to report on all the news. As expected, generative AI features highly on the agenda. Headline announcements include the launch of three new Firefly AI models: Firefly Image 2 Model, Firefly Vector Model and Firefly Design Model. There are also new AI features in Creative Cloud apps and Creative Cloud Express. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.