Reebok tweaks its classic logo

Reebok
(Image credit: Reebok)

With the turn of the new decade will come a new Reebok brand image. In its first design overhaul since the introduction of the Delta logo in 2011 (below), Reebok has announced the unification of its signature vector logo and 'drop-R' wordmark across the majority its sports and lifestyle brands, including footwear and apparel. 

Reebok says the design overhaul aims to celebrate the brand's rich history and connect its legacy to the exciting future that lies ahead. but what exactly has changed? Will this be a rebrand to inspire, like those in our logo design guide? Let's take a closer look.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.