Logo memory challenge befuddles participants

logo memory logos
(Image credit: Adler magazine)

Logos are everywhere. They are such a part of our environment that we can recognise the most famous ones immediately, and sometimes just by a shape or a patented colour (we're looking at you, Cadbury). 

This consumer knowledge was put to the test recently by Adler, who asked 100 people to draw some of the most well-known logos from memory. We have to say that, even with our logo obsession (and even after reading our logo design guide), we're not entirely sure how well we would have done. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.