Logo memory challenge befuddles participants

logo memory logos
(Image credit: Adler magazine)

Logos are everywhere. They are such a part of our environment that we can recognise the most famous ones immediately, and sometimes just by a shape or a patented colour (we're looking at you, Cadbury). 

This consumer knowledge was put to the test recently by Adler, who asked 100 people to draw some of the most well-known logos from memory. We have to say that, even with our logo obsession (and even after reading our logo design guide), we're not entirely sure how well we would have done. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.