6 of the most iconic drinks logos

Everyone needs something to drink, and while it's perfectly feasible to get by on tap water, realistically we all want a bit of flavour in our lives, and maybe something with a little extra kick as well. That's why the global drinks market is so huge, and why so much money and effort goes into creating appealing brands.

Drinks account for some of the largest brands in the world, and having an instantly recognisable logo design is key to success in a crowded market. And because tastes change over time, most (but not all) of the big brands need to keep refreshing their look in order to stay relevant. Here are six of the best drinks logos.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.