The 12 best circular logos of all time

Four of the best circular logos on a gradient background
(Image credit: LG / Starbucks / PepsiCo / Mozilla)

The best circular logos are among some of the most recognisable brand identities, and there are several reasons why. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature, including in the sky in the form of the moon, sun and planets. They often convey a sense of solidity, calm, harmony and trust. 

Circular logos can also be used to echo the physical properties of a product, in a minimal, 2D way. For example, a circle can look like a button, a pin, a tin or even headphones. Circles also tend to work well as a framing device for letters, text or icons, adding a sense of balance to logo designs. Below, we point to some famous examples of circular logos, and explain how they came into being and why they work (see our guide to how to design a logo for more tips).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

With contributions from