Pinterest's new logo says goodbye to script text

Since 2010 Pinterest has been helping other people to discover the things they love, but it appears the catalogue of ideas has decided to focus on itself for a change as it settles on a new wordmark.

That's right, the platform preferred by craft-lovers has retired its distinctive script font in favour of an altogether more hard-edged wordmark (above). This change is the first update to the Pinterest logo since 2011. Back then, Pinterest settled on the ligature-heavy font as a deliberate contrast to its boxy pinboards.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.