BMW reveals the truth behind its logo

What does the BMW logo mean to you? Lots of people believe that it symbolises a propeller, but is this really the case? Wonder no longer, as BMW has come clean about what its blue and white logo design is all about.

To many people, of course, the BMW is associated with over-aggressive drivers roaring up behind them on the motorway and flashing their lights as they demand to be let past (although to be fair Audi has stolen BMW's thunder in that regard over the past few years). But next time there's a BMW logo looming far too large in your rear-view mirror, you needn't wonder what it means.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.