Yes, there's yet another new Google logo here to confuse you

Google is truly delivering on its intention to rebrand all of its apps in a bamboozling array of multicoloured app icons. The latest Google logo redesign is particularly ripe for mockery since it's the turn of Find My Device, while many people are struggling to find their apps. 

Users have been complaining for years that Google's mobile apps are starting to look the same because the logos all use the Google brand colours. If you're one, of those, I'm sorry to say that the Find My Device follows the same direction, taking the colours of the main Google logo.

Google Find My Device logo

The old and new Find My Device logos from Google (Image credit: Google)

Google's Find My Device app icon got a small tweak last year when the shadows were removed, but it continued to show a green outline of a phone on a white location pin on a green background. That's way too simple for Google's new family of app icons, so it seems we're getting a new multicoloured logo to bring this app into the fold.

As spotted by Mishaal Rahman and Nail Sadykov, editor of the Google News Telegram channel, and reported by 9to5Google, the new logo shows... erm... cross hairs I guess? Or a radar, maybe, although the circular shape also looks a little like a fan or a vault.

Google app logos

The new Google Chat logo (bottom left) alongside other Google apps (Image credit: Google)
For opening Home instead of Drive gang from r/google

In a way, it does make sense for Google to drop the simple phone motif since Find My Device is no longer just for phones but also for tablets, watches and more. But I think we could perhaps have lived with the abstraction. 

The new logo is in the usual red, blue, yellow and green and shades thereof, and if you've not yet had time to process the new Google Authenticator logo, the new Google Chat logo or the new Google Fi Wireless logo, you may easily be confused.

What's particularly frustrating with this one is that Find My Device is an app you really want to be able to find in a hurry. Trying to locate a lost device may become even more stressful if you can't find the app needed to trace it.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.