Google is truly delivering on its intention to rebrand all of its apps in a bamboozling array of multicoloured app icons. The latest Google logo redesign is particularly ripe for mockery since it's the turn of Find My Device, while many people are struggling to find their apps.
Users have been complaining for years that Google's mobile apps are starting to look the same because the logos all use the Google brand colours. If you're one, of those, I'm sorry to say that the Find My Device follows the same direction, taking the colours of the main Google logo.
The old and new Find My Device logos from Google (Image credit: Google)
Google's Find My Device app icon got a small tweak last year when the shadows were removed, but it continued to show a green outline of a phone on a white location pin on a green background. That's way too simple for Google's new family of app icons, so it seems we're getting a new multicoloured logo to bring this app into the fold.
As spotted by Mishaal Rahman and Nail Sadykov, editor of the Google News Telegram channel, and reported by 9to5Google, the new logo shows... erm... cross hairs I guess? Or a radar, maybe, although the circular shape also looks a little like a fan or a vault.
The new Google Chat logo (bottom left) alongside other Google apps (Image credit: Google)
In a way, it does make sense for Google to drop the simple phone motif since Find My Device is no longer just for phones but also for tablets, watches and more. But I think we could perhaps have lived with the abstraction.
What's particularly frustrating with this one is that Find My Device is an app you really want to be able to find in a hurry. Trying to locate a lost device may become even more stressful if you can't find the app needed to trace it.
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.
