Bold Visa rebrand aims to show it's more than a credit card

New visa logo
(Image credit: Visa)

Visa has revealed a new identity as it seeks to refresh its image to communicate that it's more than a plastic credit card. Drawing on 60 years of brand history, the new identity doesn't stray too far from the branding we know, but rather exploits the recognisability of the Visa blue and gold colours by separating the brand symbol from the wordmark to create two separate assets. 

The brand symbol will now be used on its own, as will the Visa brandmark, which has been given a fresh lick of paint in the process. The update is part of a wider marketing campaign that includes a series of ads to be launched during the Tokyo Olympic Games. For more on logo design, see our list of the best logos ever.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.