The drab new Jaguar Land Rover logo is already confusing people

Jaguar Land Rover is no more. The British luxury car maker is now simply JLR (no points for guessing where the letters come from). There's a new logo to accompany the change, and the design is simple and... well, simple. 

Many fans of the brands seem to be unimpressed. Some are getting distinct Nokia – dare I say even Kia – vibes, but that may partly be because of confusion about the logo will be used for (see our pick of the best logos and the best car logo rebrands for ones that got it right).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.