Wait, the Skoda logo wasn't inspired by a bird?

The Skoda logo design
(Image credit: Skoda)

The Skoda logo is 100 years old next week. While we didn't include it in our list of the best car logos of all time, its longevity and relatively few changes over the years suggests that maybe we should. 

To mark the anniversary, the Czech car has published details about the design's history - at least as much as it's been able to gather from its archives. And it seems the logo design had a surprising inspiration. No, it wasn't initially inspired by a bird or an arrow.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.