Er, what just happened to the Coca-Cola logo?

An image of a distorted version of the Coca-Cola logo on a billboard poster
(Image credit: Coca-Cola / Ogilvy New York)

Coca-Cola has been breaking all the rules of logo design recently. First it was embracing hand-drawn Coca-Cola logo variations around the world in the fund free-for-all that is its heart-warmingly inclusive 'Every Coca-Cola is Welcome' campaign. Now it's defacing its logo itself in an eye-catching series of billboard ads.

Has a rogue rookie member of the marketing team been taking liberties with the brand manual. Nope. There's a good reason for the madness, but it's not something that every brand could get away with.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.